UX Researcher / Design Strategy
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Solara: Gas station of the future / Identifying Opportunities

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Value Proposition

Solara is a neighborhood destination that provides value-added experiences that add convenience to everyday life. The core experiences (e.g., coffee, c-store retail) and localized experiences (e.g., co-working space, VR room, virtual store, grocery store) solve today’s pain points, and the digital experience provides habit-forming convenience to make Solara a hub for customers. 

 

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Testing Phase 1: Concept Testing

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Testing Phase 2: Tech enablement for seamless purchasing

 

We built our sandbox environment for testing in a staged environment to test technologies for purchasing. Please visit the next phase below!